#STAYINTHEBLACKFRIDAY Campaign

While I was directing content at fintech company Payoff — a startup that helped people get out of credit card debt — our team developed a digital campaign to create a conversation around Black Friday, a day that typically sees many Americans running up their balances. Instead of spending money and pushing yourself into “the red” (aka going into debt), we wanted to encourage people to remain in “the black” by electing to do a free or low-cost activity instead.

We created assets to share in our newsletter and on social media in the days leading up to Black Friday, and we drove traffic to our #stayintheblackfriday webpage, where we encouraged people to further engage with our brand. Here is one such asset.